Discover a cross-section of content from industry leaders and experts shaping the future of our innovation economy.
Discover a cross-section of content from industry leaders and experts shaping the future of our innovation economy.
CIBC Innovation Banking Podcast
On our #CIBCInnovationEconomy podcast series, hear from leaders, entrepreneurs, experts and venture capitalists about the changing dynamics of the North American innovation economy
Tapping Into Authenticity to Gain Consumer Trust with Bernadette Butler, Co-Founder and CEO of StoryTap
In the business world, it’s never been more important for companies to build a brand that’s trustworthy, credible and authentic. Considering realness is the basis for her business model, StoryTap co-founder Bernadette Butler lives and breathes by this maxim. StoryTap turns consumers into evangelists—not by using fancy, high-quality video content, but through videos that consumers submit themselves. Offered now in nine countries, the patented video platform is revolutionizing the online customer journey, bridging the gap between the in-person experience and the online experience. In this episode, Bernadette explains why she believes the secret to StoryTap’s success is applying authenticity to the business model every step of the way.
An Accelerated Revision to Pre-Pandemic Life with Ran Ding, Partner at Norwest Venture Partners
Scaling Startups: Exploring Canada's Innovation Ecosystem with Bob Nye at JMI Equity
Standing up to close the venture capital gender gap with StandUp Ventures’ Michelle McBane
